While points of difference are the most compelling and unique reason to choose your offering, it’s only one third of the equation. A more robust frame is necessary.

Malcolm Gladwell's "10,000 Hour Rule" for expertise, featured in his 2008 best-seller "Outliers," captivated audiences with its simplicity. However, the real world, rapidly evolving, makes this decade-long journey to mastery impractical.

For most leaders, innovation is as mysterious and lucky as understanding where lightning will strike; which explains why repeated (serial) innovation is so rare.

Leadership, as we know it, demands revision. For centuries, the role of leaders has been to guide and direct their teams with efficient routines and strategy through a mostly stable business landscape. But what happens when the landscape is no longer stable, and routine approaches have become a thing of the past?